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Michael Martine

The Personal Blog of Michael Martine

What I'm Really Passionate About

  • Crazy future tech, like the singularity, augmented reality, robotics, AI, goofball shit like that.
  • Along with that, great fantasy/sci-fi writing and other media
  • The empowering ability of the internet--allowing anyone to make a business out of what they do or take their business to a whole new level
  • Along with that, the way in which the web is changing culture
  • Marketing, advertising, package design (yes, package design, most of which of utterly atrocious)
How this has come out in my life so far is that I help business owners improve their act online with blogging, because blogging is the most powerful way to accomplish many objectives simultaneously in online marketing.

But I can see how some of this other stuff can find a way "out" as well. Whether I could make a living from it or not, who can say? Mmmm... probably. But even if not, it would be fun to focus on some of these other passions.

Have to think about it.

The reason why I'm thinking about it is because of what Gary V. says in this interview. If you're into internet marketing, this will be like a bomb in your mind.

Posted October 9, 2009
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What I've Learned About Coffee and the Nature of Time

I have quit smoking cigarettes.

I have quit drinking alcohol.

I have quit my job.

Is there anything left to quit?

Yup. Coffee.

I love coffee, but for me, it's creating more problems than it's solving. 

The reason I want to talk about this is because you just might find yourself in the same place as me, and maybe this will be helpful to you. Or... maybe not. Maybe this will be nothing more than fascinating/boring insight into the mind and life of one Career Renegade.

Coffee is getting in the way of my own personal development, and that's the big thing. My goal is to meditate daily. Not for some misguided notion of spirituality, but because of how it will help me maintain a clear, calm head and allow me to perform at my best.

Meditating is freakin' hard enough already without dousing it all in caffeine and then setting it on fire. The jitters and the fake adrenaline echoes from the extreme amounts of coffee I was drinking were just not good for me. And I learned a long time ago that my personality does not have the same gears for smooth shifting into different levels of moderation that many people possess. I'm a one-speed. On or off, that's it. So coffee and me, we have to break up, because I'm just too much of an enabler for it. 

But also? I'm kinda lazy. This is at odds with any amount of environmental consciousness. Laziness was leading me towards one of those pod coffee machines. Having to go through all the steps to make coffee was getting on my nerves (all I have is a French press). 

Tea, on the other hand, is dead simple. Heat water, throw in leaves. It's way faster (lazy) and far less of an environmental impact (loose leaf teas bought in bulk, no packaging, compostable).

Now, I've tried this once before, but what I told myself was the day job grind made it too easy to be a coffee fiend, to not have time to meditate.

There were, in fact, about ten thousand things I told myself I'd have time for once became a free agent. Little did I know the great paradox which awaited me: now that I have no day job, now that every hour of the day is mine, what I find is that I have less time than ever!

Don't ask me how this is even possible. I have no idea. But time is moving so fast now, that I freak out because I realize stuff I should've done days ago remains undone. All that time I thought I had disappeared into a black hole. Like, I can't believe it's really Thursday, already. I just don't need to spend more time fucking with coffee and then feeling pseudo-adrenalized for three hours, then crashing.

Also, I can't seem to drink the stuff unless I put tons of cream and maple syrup in it (this is Vermont, you know). Not exactly good for the waistline. Since I want to be around long enough for normal human near-immortality, if not the outright Singularity, I have to get in better shape.

Have you ever heard a weirder bunch of reasons for quitting coffee?

I'm posting this to my blog as an accountability move. Everyone now knows Michael Martine has quit drinking coffee. If you ever see me holding a latte up to my lips, you better just slap that shit right outta my hand.

Tea is just way cooler to me at this point. Tea weighs nothing. You can do million, billion things with it. It comes in insanely cool varieties. Ever heard of Pu-erh tea? Check this crazy shit out: http://en.wikipedia.org/wiki/Pu-erh_tea. That beats coffee in my book.

I also now have an excuse to blow money on cool tea stuff. Like the coolest teapot ever:

Filed under  //   coffee   health   meaningful life   singularity   tea  
Posted October 8, 2009
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The future of body pillows? This is Creeeeeeeeeepy

Oh, breathing, penile albino turd-like thing... I love you!

This thing belongs in a Tool or Bjork video or something, is all I gotta say.

Filed under  //   creepy   video  
Posted October 7, 2009
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Mashup: You're So Close to Me, Get that Dirt off Your Shoulder

Brilliant.

Filed under  //   mashup   video  
Posted October 6, 2009
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Gary Vaynerchuk (Wine Library), Building Personal Brand Within the Social Media Landscape

This shit sets my ass on FIRE. Thanks to Mike Schneider for bringing it up today: http://www.twitter.com/schneidermike

Filed under  //   crush it   gary vaynerchuk   video  
Posted September 25, 2009
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Godin adjusts, which is good, but omissions are not misunderstandings

Seth Godin brought the wrath of the web upon him when he announced Squidoo Brand Pages.Simply google brandjacking and you'll see. 

Today, he has amended the original post:

Our intent in building sample pages and letting brands see them in action was misunderstood by many people, and I can understand why. As a result, to clear the air, we're going to be taking these 200 sample pages down today. The only pages that we'll be posting are those from our sponsors, we won't be building any others. Thanks to those that let me know about their concerns, and I'm sorry for the confusion.

 He also wrote a new one

One way we tried to encourage that was to build 200 sample pages, pages brands could adopt. Alas, some people felt that this was inappropriate, so we've recalibrated and we'll take those pages down before the end of the day.

When a brand wants a page, we'll build it, they'll run it and we'll both have achieved our goals.

Part of the magic of the web is that you can adjust as you go, particularly if you're willing to listen.

I apologize if anyone was confused by my original post, and we're looking forward to having major brands and non-profits using this tool the way we intended--to join in to the conversation that's already happening all around us. Thanks as always for reading.

See, this was all a misunderstanding because these were only sample pages. 

Except it's not a misunderstanding, because nowhere in the original post before it was amended did he say they're sample pages.

I'm sure people who felt this constituted brandjacking will be mollified (or not, self-righteous anger being a difficult thing to let go) by this adjustment. And of course Seth knows the value of a real apology, and that's great.

Let's get one thing straight, though: an omission on his part does not constitute confusion on our part. We weren't confused. We can read.

But was he really wrong to do this in the first place, as so many felt? Is there really such a thing as brandjacking anymore? Anyone can create an aggregation site. How is that brandjacking? The Squidoo Brand Pages are not creating or controlling the conversation around brands, only channeling it. When TechCrunch displays info from its CrunchBase, is it engaging i n brandjacking? I haven't heard anyone say so. If the CrunchBase info were more thorough and they charged companies to access the analytics data of clicks on that info, would they now be brandjacking? I don't think so.

Seth and his team are doing the work these companies can't do or won't do--or at least, can't do it efficiently and knowledgeably enough. They deserve to be paid for that. The term brandjacking implies theft. Tell me, where is the theft taking place, here? What, exactly, is being stolen?

Filed under  //   brandjacking   seth godin  
Posted September 25, 2009
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Finally. Finally, THIS is how you do this

A few moments ago, I received a wonderful email from one of my blog consulting clients. I've removed any identifiable information to protect the client's privacy. When I get emails like this, it really makes my day, because I know that what I do for people gets real results. This person is using an analytics service which lets you see live traffic hits. That's why "Live View" is mentioned. 

Check this out:

At 10:40 PM Pacific Time, the numbers on the post are as follows:

2074 Visits - a record
2802 Page views -- a record
The article alone has 1704 page views.

I have to tell you -- when the simultaneous users hit 75 on the site this morning, I simply shifted to Live View and watched the numbers and search strings hit the desktop. It was great fun (Yeah, I'm a numbers person, I get that...). But it was also this emotion inside that was like..."Finally. Finally, THIS is how you do this. Great stuff...now get it done." Very motivating. 

Much work to do, but wanted to let you know and tell you thanks.

One of the things we've really been focusing on is writing better headlines. The surge in traffic was caused directly by the use of a pithy headline that really spoke to a core need this blog's audience has. 

Of course I'm thrilled for my client. Their success means everything to me.

I just wanted to share a feel-good moment from blog consultant land with you. :-)

Carry on.

Filed under  //   blog consulting  
Posted September 24, 2009
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Twitterconsciousness: Why Twitter is Different

I know of no other social site where it's like everyone lives together in a giant house.

Where but on Twitter do people post a good morning message? I mean, people are barely crawling out of bed and they're reaching for their iPhones and BlackBerries and saying good morning to the world.People who wouldn't say a word before their morning coffee are tweeting. To be on Twitter is to see caffeine addiction in all its nervous, pseudo-adrenalized glory.

If people did this on LinkedIn, it would just be weird. If they do it on Facebook, that's likely just because they've connected their Facebook account to their Twitter account, and they're actually tweeting.

At the end of the evening, the same phenomenon occurs with people wishing each other good night, sleep tight, don't let the twitter bugs bite.

Like we're all in the same dorm, or something (I wouldn't be surprised if female "tweet mates" who were close to each other on Twitter started having their menstrual cycles synchronize). 

People are drunk, bleary-eyed, and can barely hold their heads up... and they're tweeting their final thoughts to each other before they slip into a coma.

But it goes beyond the superficial---and gets even stranger.

When a celebrity dies, the entire Twitterverse undergoes a collective reaction: the sound of millions of tweets all saying the same thing: R.I.P. {insert dead celebrity name here}. In some cases, people post links or other reactionary thoughts, but mostly, it's a never ending RIP Parade.

And it's not shallow. It's real. It's heartfelt. People get pretty attached to their favorite celebs, and when they go off to that great Hollywood in the sky, the grief and the renewed sense of our own fragile mortality is as real as it gets... in less than 140 characters.

I know I spend more time on Twitter than the other social sites, but I've seen enough of 'em to see that Twitter is different because of this "universal dorm room" thing. It's like Twitter focuses the collective conscious and makes it more manifest. 

I think this phenomena should have a name: twitterconsciousness. Like Twitter itself is a superorganism whose whole is great than the sum of its tweets.

Like, wow, man. Groovy... 

Or... creepy?

Is there such a thing as twitterconsciousness? What do you think?

Posted September 21, 2009
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Welcome to My Special Happy Place

Decided to spiff the place up a bit. A little custom CSS, some renaming and a new pic. Hope you like it. The picture is me from 1996. 

And yes, sadly, that is over 13 years ago. Just look at all that glorious fucking hair.

Filed under  //   images   Michael Martine  
Posted September 20, 2009
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The Wolfman - Theatrical Trailer

Looks awesome. Hope it doesn't suck.

Filed under  //   movies  
Posted September 20, 2009
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